What if you could eavesdrop a secret textile industry meeting ? Probably something like that:
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Yeah, you know man, those chicks talk freedom, let's free them from their cash ! The bralette is what it takes ! We give them close to nothing, charge quite some and they're happy !
So what's the plan man ?
Simple dude. We make things that barely look like bras, you know, like the illustrations in kid's dictionaries.
Yeah, dude, cheap, all elastic, one size fits most, all flat, no engineering, straight from the 2 dimensional drawing, no structures, no volume, no forms, just some sewn together stuff.
Ah great indeed man, no sizes to manage, once the machines are set we can run series by millions of parts non-stop, what a genius !
Absolutely top idea then we can really screw precision to way substandard. At the end we'll have them checked and if they run on the larger side, stick them as XL, or XS if we start to run out of material that day and have to squeeze for quantities.
And any other X,XL, random in between.
Hey dude, what's your marketing bomb dude, we need to sell shiploads of them !
Easy, women are dumb, we will hire one of those overseas facebook specialized troll pushers, like 50'000 accounts claiming bras are past and bralettes the way to go free. Simple dude, tell them it's freedom, it's natural, who needs oppression of has been bras, bralettes are the future !
But dude, what about I mean those who might not look that good in bralettes ?
Who cares, we'll fund another facebook campaign to persuade them that sagging tits in bralettes are cool and natural and voila, done again ! Chicks are stupid, they're not able to think rationally like us guys !
Oh yeah, there we go, sounds like a plan !
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Bralettes were born. Such a shame...
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